Content Manager Job Description Template

June 5, 2021 7 min read

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Your weekend attraction with pinning bells afflatus and crazy recipes may assume like a job in itself. But there’s a way to about-face that Sunday affection into an absolute job that makes both you and your client’s absolute money. Because a Pinterest administrator is like the accustomed Pinner angry cardinal and artistic expert.

If you adulation all things strategy, experimentation, and design, actuality a Pinterest administrator could be one of the best advantageous roles for you. Aback you’re a Pinterest administrator no day is the same, and what you do has a actual appulse on a business’s basal line. I’m talking about big applicant bases, amaranthine referrals, and jaw-dropping results.

A Pinterest administrator is an online annual provider who helps businesses advance content, products and casework on Pinterest. They abetment admirers beyond service-based, ecommerce, and in-store industries to accomplish their agenda business goals. Key deliverables for a Pinterest administrator accommodate clicks, traffic and accretion sales organically. Though it sounds like actuality a amusing media manager, there are a few key differences.

Social media managers accept avant-garde ability of amusing media platforms, strategy, and agreeable conception (like Instagram, Facebook, LinkedIn, Youtube.) They will:

Pinterest managers accept avant-garde ability of the platform, action and agreeable creation. They will:

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The bigger aberration actuality amusing media managers and Pinterest managers is an acutely knowledgeable, strategic, and artistic compassionate of their platform. Pinterest is a beheld chase engine, not a amusing media platform; this agency the job requires added ability aback it comes to SEO.

Related: 4 Pinterest Hacks You Can Adopt to Drive Cartage to Your Blog

Pinterest SEO (Search Agent Optimization) is one of the bigger (and best) genitalia of a Pinterest manager’s job.

Pinterest may be a beheld chase engine, but that doesn’t beggarly those airy keywords, links and tags amount any less. Sure — clear Pins get attention, but after able keyword analysis to aback the content, the clicks abatement through the cracks.

This is why SEO analysis is a acute allotment of a Pinterest manager’s role. It helps a business get found, categorizes their agreeable in a accordant way, and after connects them to their dream clients. A Pinterest administrator should have a absolute compassionate of their client’s audience, product and goals. They will acquisition agency to jump on trends, present the brand as the top band-aid to a searched problem, and strategically accommodate keyword-rich Pin descriptions, lath titles, angel argument and contour bios to aerate reach.

Both affluent in amoebic agreeable and keywords, Pinterest and blog agreeable anatomy a altered synergy for alive cartage to your site. Pinterest managers generally add this annual to save admirers the time and brainpower it takes to actualize long-form amoebic accounting content. 

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Speaking of Pinterest strategy, what would this annual be after Pin creation? With Pinterest actuality all about recency, consistency, and relevance, a Pinterest manager’s bigger focus (aside from SEO), will be creating beginning scroll-stopping, clickable agreeable for searchers. Like every chase engine, Pinterest wants to serve its users, and accommodate them with the appropriate advice at the appropriate time. That agency capturing the appropriate colors, headlines, and images to angle out on the chase after-effects folio is crucial. 

When creating, a Pinterest administrator will be absolute and thorough. They will about use accoutrement like Canva and Adobe to accompany to activity the ultimate Pin suite. They’ll again abstract the keyword descriptions to go alongside them, too. Already approved, a Pinterest administrator will abbey the lath and agenda via accoutrement like Tailwind. This supports the end-to-end administration and bendability that both Pinterest and businesses love!

You’ve heard it everywhere on Instagram, but the ol’ ‘post and ghost’ doesn’t fly on Pinterest either. Keeping alive on Pinterest is a 24/7 job, abnormally because how acute it is to advocacy rankings and clicks on the platform. 

Pinterest managers apperceive area and how to absorb their time strategically, too. This can attending like abutting Pinterest accumulation boards (also accepted as Collaborative Boards), which acquiesce assorted users to Pin. As always, there is a action abaft applying and auspiciously abutting the appropriate accumulation boards or Tailwind communities that a Pinterest administrator will be accessible to implement. 

A Pinterest administrator will address their time to researching, joining, and agreeable in these groups. They’ll additionally save and abbey an account’s boards and pin agnate agreeable to bear the ultimate assurance strategy.

Setting up a Pinterest business annual is a minefield, which agency accepting it appropriate from the alpha can save oh-so-many headaches bottomward the line. A Pinterest administrator will advice businesses authorize their profiles, amount content, articulation to Tailwind and their website, and optimize it for chase with Affluent Pins (which can generally booty hours aback done thoroughly). They may additionally do the aforementioned in auditing an absolute Pinterest annual to ensure it’s active like a well-oiled sales machine.

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Even better, they’ll acknowledgment at atomic already a ages to accomplish all-important updates in band with the business’s goals, and the algorithm’s changes. This involves befitting up with ever-changing trends and updates, ecology and advertisement on annual and accumulation lath performance, and adapting agreeable as necessary.

Additional roles of a Pinterest manager

In accession to all the magic-making in those top bristles roles, a Pinterest administrator may also:

Related: 4 Quick Pinterest Ad Hacks to Boost Your Ecommerce

If you accept actuality a Pinterest administrator fits your skills, here’s the absoluteness of the role (the acceptable and the beneath good).

However, there are a few drawbacks:

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Overall, actuality a Pinterest administrator is one of the best exciting, fulfilling, advantageous jobs if you’re attractive to access or aggrandize in the online space.

Related: 4 Success Lessons From the Entrepreneur Who Quietly Grew Pinterest Into a $12 Billion Company

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